Google site search is a great way to help your users find what they are looking for on your website. It’s also very easy to set up, but it can have huge benefits for both usability and SEO. In this article, we’ll talk about site search best practices and examples of how to use them in different types of websites—from ecommerce sites to blogs!
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Site search is a great way to help users find what they are looking for on your website.
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Google site search is a great way to help users find what they are looking for on your website.
Search is a powerful tool for users, who often rely on it as their first and last line of defense when trying to find information on the web. When done correctly, site search can be used as an additional channel for driving traffic back to your site or converting visitors into leads by providing them with the answers they need in real time and at their fingertips. This means that if someone has a question about a product or service offered by your company, chances are good that he or she will try using the site’s search function before contacting customer support via phone or email (or worse yet – leaving!)
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Site search works best when it’s built in from the start.
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Google site search is a powerful tool that can help you understand your users better, improve your content and design, and even drive more traffic to your website.
To get the most out of it, though–and avoid wasting time on something that doesn’t work for you–it’s important to build site search into your website from the start. This means doing things like:
- Using an analytics tool (like Google Analytics) so that all of the data about how people use the site is collected in one place
- Building a set of keywords related to each page or section on your site using tools like Keyword Planner or Ubersuggest
Site search isn’t just for websites!
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Site search is not just for websites. It can be used to build a better experience across multiple platforms, including mobile apps and video games. Here are some examples:
- A site search for a mobile app that allows users to find restaurants nearby by location or cuisine type
- A site search for an online multiplayer video game that helps players find opponents based on their skill level and game modes they’re interested in playing (e.g., “high-level player seeking low-level player” or “team deathmatch”).
You should be able to see trending searches, click through rates, and more.
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Trending searches are a great way to gauge how users are searching for your content. If you see that a lot of people are searching for “how-to videos” and you have none, it might be time to create some!
You can also use this feature to improve the UX of your site search: if users keep clicking on certain results but not others, consider why that might be. Is there something about the user experience or design that makes one option more appealing than another? You can use this data to make sure that all of your results are equally compelling (and relevant).
The same goes for content–if one article has more clicks than another one with similar keywords, consider whether there’s something special about it (or if maybe the writer is just really good at SEO).
Ask questions and take action based on user feedback.
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Ask questions and take action based on user feedback.
- Use the answers to improve your site search. Once you’ve asked users what they think of your site, use their feedback to improve it. For example, if they say that it’s hard to find something specific on the website, look at what pages have the most search terms in them and see if there are ways to group those pages together or create an easier-to-navigate structure for them (like with breadcrumbs). Or maybe people aren’t finding what they want because of bad copywriting? In this case, consider adding more descriptive titles or descriptions for each page so people know exactly what they’re looking at before clicking through.
- Improve your design as needed based on user input: While asking questions is useful in gaining insight into what users think about our products/services/websites/etc., sometimes we need additional data points before making decisions about how we should proceed with improving something–especially when it comes down specifically “user experience” related matters such as improving site search functionality within our organizations’ websites/apps etc.. In these cases where more information would help us make better decisions regarding improving UX related issues like those mentioned above (i..e making sure people can easily navigate around), then conducting surveys via email campaigns may be worthwhile considering since these types of surveys allow recipients
Use site search analytics to guide decisions about your content and design.
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Use site search analytics to answer questions about your content and design. You can use the data to find out:
- How people are using your site search
- The most important keywords for each topic or category of content on your site
- Whether there are any gaps in the information you provide, or whether some topics have too much detail compared with others
Use this information to guide decisions about how you organize and write content for different areas of your website.
Site search is a great way to help users find what they are looking for on your website. It works best when it’s built in from the start, but even if you’re starting from scratch, there are still plenty of ways that site search can improve your user experience. You should be able to see trending searches, click through rates, and more–and use this information to guide decisions about your content and design.
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